The Chase For Authenticity.
A Brand Film | The vibrant and nostalgic feeling Sunset Sips gives you.
Project Overview.
Client | Woodys Collective
Industry | Social Media & Digital Strategy
Deliverables | Brand Film, Short-Form Content, Photography
The Goal
To craft an authentic, emotional founder’s story that resonates with entrepreneurs, creators, and business owners.
The Outcome
A visually stunning and emotionally charged brand film that captures Josh Woodworth’s journey from uncertainty to success, transforming his vision into a story-driven marketing asset.
The Behind the Project.
About Woody’s Collective
Woody’s Collective is a Gold Coast-based social media agency dedicated to helping brands show up authentically online. Led by Josh Woodworth, the brand thrives on genuine storytelling, brand positioning, and digital strategy to
connect businesses with their audiences.
The Challenge
Josh wanted to share his personal journey—the raw, real moments that led him to build Woody’s Collective. But he didn’t just want another polished promo video; he wanted something that felt real, human and inspiring.
The Creative Approach
We knew this film had to be cinematic yet deeply personal. Using low-shutter cinematography, handheld motion, and intimate interview-style storytelling, we created an immersive experience that put viewers in Josh’s shoes.
Key Creative Choices:
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Low-shutter dreamy visuals to capture the feeling of nostalgia and introspection
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Natural light & Byron Bay’s iconic scenery to reflect freedom & new beginnings.
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Handheld documentary-style cinematography for raw, emotional storytelling.
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Personal voiceover to let Josh’s words drive the narrative.
Beyond the Brand Film.
The Impact & Results
The Woody’s Collective brand film doesn't just look good—it moves people and delivers results.
Key Stats &Wins.
Increased engagement & shares on social platforms.
Strengthened brand trust by sharing an authentic story.
Positioned Woody’s Collective as an authority in digital strategy.
Some Words From Josh.
"Working with Flo Creative was more than just creating a brand film, it was capturing the soul of my journey. Josh didn’t just show up with a camera, he fully immersed himself in my story, my vision, and what I stand for. The result? A film that feels like me, raw, real, and powerful. If you want content that actually means something, Flo Creative is the only choice"
— Josh Woodworth, Founder of Woody’s Collective
Your brand has a Let’s make sure the world it.
