Introduction: Why Gold Coast Brands Need Video More Than Ever
The Gold Coast is a thriving hub for lifestyle, travel, fitness, and beverage brands, making it an incredibly competitive market. With so many businesses fighting for attention, how do you make your brand stand out?
The answer: Video content.
Consumers today crave engaging, authentic, and visually compelling content—and video is the most powerful way to deliver it. Whether it’s a cinematic brand film, short-form Reels, or story-driven ad campaigns, video marketing is no longer optional—it’s essential.
In this blog, we’ll break down:
Why video is dominating marketing in 2025
How Gold Coast brands can use video to cut through the noise
The types of video content that drive real results
Why Video Content is Dominating in 2025
Video is the Most Engaging Content Format
Studies show that:
Viewers retain 95% of a message when watching it in video format, compared to just 10% when reading text.
Social media posts with video generate 1200% more shares than text and images combined.
88% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video.
For Gold Coast businesses, this means one thing: If you’re not using video, you’re losing engagement.
Video Content Drives Higher Conversions
A landing page with video can increase conversions by up to 80%.
Social media videos generate up to 10x more engagement than static posts.
Brands using video grow revenue 49% faster than those that don’t.
How Gold Coast brands can leverage this:
Convert website visitors into customers
Showcase their products or services in action
Tell their brand story in an emotional, relatable way
Video Builds a Stronger Brand Identity
People don’t just buy products—they buy brands.
A strong brand identity is crucial in a competitive market like the Gold Coast, where customers are drawn to brands that feel authentic, aspirational, and relatable.
With video, you can:
Showcase your brand’s personality and values
Create emotional connections that build customer loyalty
Set yourself apart from competitors stuck in outdated marketing methods
Example: A fitness brand on the Gold Coast can create an inspiring, cinematic video showing real people pushing their limits—rather than just posting generic product images.
How Gold Coast Brands Can Use Video to Stand Out
Short-Form Video for Social Media (Reels, TikTok, YouTube Shorts)
Short-form video is the fastest-growing content format and the key to going viral in 2025.
Why it works:
Higher engagement rates than any other format
Easier to consume in a fast-scrolling world
Favored by Instagram, TikTok & YouTube algorithms
Content Ideas for Gold Coast Brands:
Lifestyle Brands: Behind-the-scenes footage, product showcase clips, influencer collaborations
Travel & Adventure Brands: POV-style travel clips, action-packed adventure shots
Fitness & Wellness Brands: Quick workout demos, transformation stories
Beverage Brands: Aesthetic drink-pouring shots, cocktail recipes, brand lifestyle moments
Example: A Gold Coast café could use Instagram Reels to showcase their best brunch dishes with slow-motion food shots, vibey music, and aesthetic branding—instantly making their café more desirable.
Brand Films That Tell Your Story
A cinematic brand film is like a mini-documentary about your business—it creates deep emotional engagement and helps customers feel connected to you.
Why Gold Coast brands need this:
Great for website homepages & social media
Perfect for ad campaigns and brand awareness
Builds long-term brand loyalty
Example: A surfwear brand in Byron Bay creates a brand film showcasing their roots, craftsmanship, and lifestyle appeal, featuring stunning surf shots, behind-the-scenes factory clips, and interviews with the founder.
Story-Driven Ad Campaigns
Forget boring ads—storytelling-based video ads convert far better than traditional marketing.
Why it works:
Emotionally driven videos create stronger brand recall
Authentic storytelling builds trust and credibility
Perfect for paid social media advertising
Example: Instead of a Gold Coast gym just listing their membership perks, they create a high-energy, story-driven ad campaign that follows a real customer’s journey—showing their struggles, wins, and transformation.
Behind-the-Scenes & Founder Stories
People don’t just want to see your brand—they want to see who’s behind it.
Why it works:
Humanises your brand and builds trust
Creates deeper engagement with your audience
Great for social media & website content
Example: A Gold Coast craft brewery could create a behind-the-scenes founder story, showing how their beer is made, why they started the business, and what makes them different.
Final Thoughts: Why Gold Coast Brands Need Video Now
If you’re a lifestyle, fitness, travel, or beverage brand on the Gold Coast, now is the time to leverage video marketing to stand out.
The Takeaway:
Video content gets higher engagement, more shares, and better conversions
It creates stronger brand connections and builds long-term loyalty
It positions your brand above competitors still relying on outdated marketing
Don’t wait—make video the centrepiece of your marketing strategy.
Want high-impact video content that gets real results?
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