Flo Creative is a storytelling and filmmaking studio built around emotion, movement and identity: cinematic work for the brands who'd rather be remembered than remembered of.
Not a content agency. A studio built on emotion, atmosphere and craft: work that makes people feel something before they know why.
Every project sits somewhere between high-end commercial filmmaking and documentary honesty: shaped for brands with a real story to tell, not a quota to fill.
The centrepiece asset every campaign is built around.
Discipline and transformation, told honestly.
Real rooms, real energy, captured live.
Performance creative that never looks like an ad.
Built for the scroll, not shrunk to fit it.
Photography that speaks the same visual language as the film.
A working session to understand what the brand actually needs to say (audience, goals, timeline and budget) before a single frame is planned.
I'm a Gold Coast-based filmmaker and creative director, and I lead Flo Creative. My own story (chasing movement, discipline and meaning outside the ordinary) shapes the way I film every brand.
I work between high-end commercial production and documentary honesty, across lifestyle, fashion, fitness, hospitality and founder-led brands who want work with taste, not just reach.
I treat every project as a piece of a larger, cohesive body of work: not a one-off deliverable. That's the difference between content and a story that lasts.
Book a free 30-minute consult. No pitch deck, no pressure, just a conversation about what you're building and whether we're the right fit to help you tell it.
Most brand films take 3–5 weeks from kickoff to final delivery, depending on scope. Social cutdowns and stills-only projects can move faster. Your exact timeline is confirmed after the discovery call.
Yes, stills and motion are treated as one visual system, often captured in the same shoot. That's usually the most efficient (and cohesive) way to build out a full campaign.
Regularly. Based on the Gold Coast, working across Australia and further afield when a project calls for it. Travel is scoped into the quote up front.
Every quote is scoped to the specific project: deliverables, shoot days and usage rights all factor in. You'll get a clear, itemised proposal after the initial consult, never a generic rate card.
You do. Licensing and usage rights are agreed up front and handed over on delivery, along with organised raw and edited files.